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Building your mailing list has taken a lot of your time and efforts, as you are aware that email marketing is still effective. However, it is not always simple to build list, particularly when you make some mistakes listed below:
Mistake #1
Are you asking people to sign up for your newsletter? That's a big mistake! Even if you're going to send a newsletter every week (or even more often - or less) people just don't respond to newsletter sign-ups anymore. You may get a trickle of people, but the heyday of the "free newsletter" free-for-all is over.
So how can you get people to sign up? Offer them something irresistible. Something they'd really like - free.
You can quickly and easily put together a free report, or a free video, audio - anything "free" gets people hooked.
Offering their freebie in a download is a possible idea - and it's a good one. It still works pretty well, a lot of the time.
But some people won't take it if it's not "immediate gratification." People are just used to information on demand. You can satisfy this desire and still get your sign up like this:
Create an opt-in page and offer instant access to the freebie - as soon as they input their information, they get the goodies. Have the video, or the tip, or whatever it is you're offering load on the next page. You can offer another teaser to get them to check their email and opt-in to your list.
Double opt-in forms are pretty standard nowadays, so you'll probably end up using one. Because of this, it's usually a good idea to offer a teaser after your instant gratification. This works well with a video broken into two parts, or a "insider tip" that needs a second part.
Mistake #2
Distraction! People are very distracting. Multi-tasking doesn't work, but most people don't realize that. They probably have at least five tabs open and they're browsing around on many different subjects.
You actually hurt your sign-ups by offering them even more choices - are your sign up pages cluttered with lots of extra links and navigation? You may be encouraging your prospect to head off somewhere else - before they even reach your sign-up box.
You may have an opt-in form on every page of your site, and that's OK. But it's a good idea to keep your overall layout clean. If you have a page devoted to getting opt-ins, keep it clean. Don't link to other pages. Take your navigation elements off of that page. Everything should lead to the opt-in. If you want to, you can have a small text link at the bottom back to your homepage, or just have your standard footer links. But keep it clean and focused otherwise - get the sign up!
Mistake #3
Are you boring? Ask yourself this seriously. People are not going to stay on your list if you're boring. If all you want is a quick autoresponder series, you don't need to worry about this. But if you're going to build a relationship with your list and develop some long-term income from your list, you need to be entertaining.
I don't mean you need to be world-class comedian or the next Oprah. But you need to develop a relationship with the list. They won't stick around if you bore them or if every email is nothing but a heavy sales pitch.
Look at some of the emails that you get - think about the ones you enjoy and you continue to get. What are their good qualities? What did you hate about the lists you unsubscribed to? A good, personal newsletter on a regular basis is important. Don't try and be an aloof corporation - and do mail regularly.
All the "internet marketing gurus" have huge lists that they mail once every few weeks - just about as often as their buddies are launching new products. People may buy based on their recommendations just because they're "big names." But you don't have that advantage and that's just not going to work for you. You need a relationship with your list. I can think of only one "guru" that has bothered to create a good relationship with his list - and as a result, his recommendations are worth far more than all the other aloof "guru." Don't try and copy them. Write to your list - entertaining, useful information. They'll be much more likely to buy when you make a product recommendation.
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