Are you looking this product? Now you can get product in PDF Format,just following step by step until finish you will be guided downloading this book for free, Enjoy it.
Into September, the Gansu gold jewelry market promotion activities have begun. Judging from the theme of this year's promotional activities mainly Dianqing, 11 Golden Week promotions and new products new promotion; content mainly discounts, special offers, gifts and VIP; forms have VIP reception, media advertising and various promotional so. Recently, the effect of these activities, the reporter interviewed some of the stores in-charge and part of the consumer.
Jewelry palace at Lanzhou City Jazz at the VIP reception, when a reporter asked the reception to look at this form of promotions, a consumer that this form is new, only to watch cultural programs, but also Those attending the raffle; more importantly, you can witness the priceless diamond jewelry, very fresh.
City Jazz palace official said shop, the shop every year to introduce a priceless diamond jewelry, to tour. The long-term goal is to cultivate the local diamond consumption, gradually expand the diamond jewelry market share. In the short term effect, now in its year-end of the season, this time there are more than 500 guests attended the reception, thousands of people watching, far exceeding their expectations. This season City Jazz for consumption is extremely beneficial.
Every autumn, Longxi Shengyin gold shop will launch promotional gifts, has been dragging on for more than 10 years. Longxi is a diverse urban and rural consumer market, this promotion means gifts, popular with local consumers. Several women in the store's customers are choosing to see jewelry, the reporter from being heard out of their conversation, their gift is directed at the past.
From the September start, Lanzhou Kuniyoshi Parkson Plaza Shoppes diamond, jewelry Century City, the New World (7.38,0.13,1.79%, right), deep blue jewelry store has hosted Dianqing day. Dianqing organized around the activities of the supermarkets has been the practice in Gansu. This year the store Dianqing activities compared with previous years, not many new ideas. But many store promotional efforts to introduce large, it is able to attract consumers. For example, the deep blue jewelry during the 20th anniversary of the Dianqing, special evening for two days per gram of gold jewelry launch promotion price of 198 yuan, the price of re-floating at the time when the gold price is very attractive. Kuniyoshi Parkson Plaza Shoppes diamonds are combined together to participate in activities more than 30 brands, each new release new, each brand has a flagship jewelry. Century City is still adhere to affordable jewelry policy, has become recognized as a selling point for many consumers.
Person in charge of several stores agreed that the market is changing consumer attitudes. This change involves jewelry price, variety, quality, brand, design and style. Each store according to their brand awareness with consumers reached some consensus, while the introduction of new products new to carry out a number of targeted promotions. If there is no recognition of consumers, businesses of any activities undertaken in vain.
Gansu jewelry market is entering a stable operating system, the festival, Dianqing other promotional activities, is generally taken by the various large-scale store marketing, although the form, content and theme point of view, seemed very immature, there is The introduction of store activities, there are no response to the embarrassment and frustration, but it seems inevitable pains to explore the market. With further standardize the market, future market holiday in Gansu, Dianqing activities, there will be more exciting in the form of richer content, and consumer groups to accept more easily the subject.
