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Graphic design is an exciting and rewarding career field, where you get to take the visions you have, express them visually through different media and then share them with the world, all the while getting paid for it. Below is a list of some specific careers within this field.
A brand identity designer helps to coordinate all the visual materials a certain company puts out. This includes such things as company letterhead, logos, product names, package design, TV and print commercials, and so on. A brand identity is crucial to companies these days, because without an identity it's very difficult to build a loyal base of consumers.
A technical illustrator is an artist who helps design moving images for TV commercials, web videos and video games. He or she will create a sequence of sketches that other artists will use as a blueprint when they create their video. As such, these illustrations have to be very detailed and clear, and they have to meet exacting technical specifications. But there's also great excitement in seeing the ideas in your head come out in sketches and develop into fully-realized moving imagery.
A prepress technician is a graphic designer who makes sure that a print ad or the layout of a newspaper or magazine is ready to go to press. He or she is often the last line of defense against mistakes and technical errors before a printed work is sent to the printer and released to the public. As such, the prepress technician has to make sure the text is clear and error-free, and that the photos are attractive to look at and don't detract too much from the words. He or she might also create the physical printing plate for those pages.
Of course, as printed media decline and interactive media become even more popular, this specific job might not be in high demand in the future. In fact, graphic designers who specialize in the latest technologies-Flash designers, Photoshop specialists, and web designers-will probably have a much easier time of finding work from now on.
And a multimedia designer is someone who specializes in all kinds of different media: TV, radio, print and the Internet. He or she is adept at audio production, cinematography, lighting, photography, and set and production design; these artists are kind of the "jacks-of-all-trades" of the graphic design world. They are often employed to oversee an advertising campaign that is to be carried out on several different kinds of media all at once. And some graphic designers call themselves just that: "graphic designers." As such, they don't specialize at all, but rather they paint, sketch, draw, and create computer imagery-whatever a given job calls for.
Don't worry if you're unsure of what kind of graphic designer to be. Just take as many different kinds of courses in graphic design school as you can, and your area of specialization will eventually shine through.
