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With so many different web based email marketing software programs out there today, it can be difficult to choose between them. Some definitely stand out about the others however. When you're ready to pick up your efforts for marketing by email, consider these options to keep your costs down and increase your effectiveness.
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iContact: iContact is incredibly cheap and incredibly effective. They boast a deliverability rate that's very close to 100% and they have plans that start at under $ 10 per month. You'll have access to over 300 different templates, comprehensive email survey tools, tools for blogging and RSS integration and more. Additionally, iContact has features that let you easily archive old newsletters. You'll also have a great autoresponder included in your monthly plan.
ConstantContact: Constant Contact might be the single most popular ESP today and they are great for an introduction into marketing by email. They have cheap plans that start at around $ 15 per month and also provide over 300 different templates for you to choose between. With Constant Contact you'll also have access to great customer service and a comprehensive collection of guides, tips and other resources.
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The great news is that both of these email service providers provide free trials to help get you started with your email campaigns quickly and easily. They also have a lot of things in common. For example, they offer comprehensive list management services and as well as detailed tracking that can help you make sense out of your email campaigns.
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In addition to the two most popular web based email marketing software programs listed above, there are of course many other great programs you may want to consider using. Among these are email service providers such as Vertical Response, Bronto, MailChimp and Listrak. They all offer something a lit bit different and fall into different budgetary ranges, so however big or small your company is you will be able to find an ESP that's perfect for you and your endeavors into marketing by email.
