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Article marketing is a 2 part process. In this article, I wish to discuss the second part which is distributing the articles to directories. In here, I will give you a step by step guide to make sure that your articles will be accepted by reputable and most popular directories.
1.First step is to sign up to popular directories. Start the process by identifying the best directories to use in your article marketing campaign. Although there are hundreds of article submission sites in the online arena today, you do not need to use all of them. Some of these directories are relatively new and some of them are not even coming up on search page results.
To save some time and to easily get the kind of results that you want, focus on those that have been in the online arena for at least 3 years and those that have impressive page rank. I would personally recommend ezinearticles, goarticles, articledashboard, articlebase, and searchwarp.
2.Read the terms of service. It is crucial that you know the do and do not of the submission sites that you would like to use. Follow these religiously to dramatically lessen the chances of your articles getting rejected. Most directories have the same rules. Most of them would only accept articles that have at least 300 words and those that are 100% unique. They also want articles that are very informative, scannable, easy to understand, and those that offer real value to online users.
3.Aside from your article content, you also need resource box, article summary, and keyword list when distributing your articles online. Keyword list is the list of keywords that you are targeting on your articles. You can target as many as you want but if you want to keep your articles focused, I would recommend that you only target 2 to 3 terms/phrases. Article summary, as what the term implies, is the short summary of your article. In here, you need to tell your readers what they can expect to get should they read your articles. Keep it short but intriguing.
Make sure that it does not exceed 5 sentences. Also, avoid telling your readers everything. Leave them wanting for more so they will be enticed to open and read your articles. Lastly, the resource or author box is where you can tell your readers who you are and what products you sell. It is best if you keep it short but catchy.
4.Do not over-optimize your articles. Do not insert too many keywords on your article body. Believe me, this will not do you any good. Popular directories will only allow you to use your keywords 1to 2 times for every 100 words. What I suggest is that you use synonyms or words that carry the same meaning. Through this, you will make it easier for search spiders to analyze your articles and it will become much easier for you to make sure that your articles will not sound redundant.
