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All infomercial advertisements are different because they have different formats and products. However, when it comes to pitches many of those are the same simply because they are so popular and have proven to be successful. The following are some of the most successful infomercial pitches ever used and they will certainly appear in future infomercials, too, so keep an ear out for them!
"Pay by credit card and we'll discount the price by X amount!"
"We are convinced you will love this product so much that we will throw in an additional X"
"X million sold and supplies are limited so buy now!"
"Retail value is X amount (high dollar value) but we are offering it not at X (slightly lower) or X (slightly lower, but at X (a considerably lower price than the original price."
"This product is revolutionary!"
"Are you sick and tired of (all the faults of other similar products)?"
"Try risk free for X number of days."
"If you aren't satisfied we will refund your money!"
"Call within the next X amount of time and we will give you X" (double the product etc.)"
All of the phrases have something in common, which are simply to motivate the consumer to pick up the phone and make a purchase. Consumers are accustomed to hearing these phrases so they may not have as much impact today as they once had. However, there are ways to mix them up a bit and make them new yet keep them effective. This is the job of the marketing team hired to help direct and format the infomercial so that every minute has the optimum punch.
If you are interested in really maximizing your infomercial's block of time then you will want to hire a team dedicated to writing an effective script that is interesting, compelling, and most of all includes a call to action at several strategic points in the infomercial to give consumers a chance to pick up the phone and call in.
