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Every time you start a new elementary school fundraising program your biggest challenge is to make sure the word gets out to the parents of your students. The traditional ways work and they work very well, but is it past time to use the web to help you do what you have been doing for years the old fashioned way?
I'm not talking about e-mail here. That has been used and in fact should continue to be used every time you run your fund raiser. E-mail is a great way to get the word out to your parents. If you haven't been using it to promote your school fundraising, it is way past time that you get started using it. But this article is not really about using email, it's about using video.
Right now video is the new "hip" thing on the web. Advances in movie making is making video easy to learn and do. It is now so easy that even elementary kids know how to do it! It really doesn't take much to get a good video done.
If you have a digital camera, chances are it has a movie mode. There really is no need to go out and buy any state of the art video equipment or expensive software to make a video. Almost all digital cameras have a movie mode with a microphone built into the camera. Most laptops have a camera that is pointing at you when the screen is opened up. Part of the software package that come with all computers, whether Mac or PC, is video editing programs. "IMovie" comes on all Mac computers and "Movie Maker" come in all new Microsoft Windows machines."
You don't have to be a Hollywood director or professional movie editor to effectively use either of the programs. It really is as simple as shoot the movie on the camera, upload to your computer and cut and paste your video together.
Now that we've covered how easy the "How" is we get to the hard part... What do you say in your fundraising video? Actually, this is easy too! Think about it, you are on the board of your school's parent teacher group. You are excited about what you are trying to accomplish with your organization and what you want to spend the money that you raise on. Well, just get in front of the camera and tell the camera all about it. Simple? Sure it is!
In front of a camera it is a whole lot easier to say what you want to say than to say it live in front of a cafeteria full of people. If you make a mistake, you simply start over and try it again. You don't have to start all over from the beginning. Because you can splice and edit video, you can make your pitch for you fund raiser one paragraph at a time until you get each segment exactly the way you want it then splice all the pieces together. It GREAT!
Once you video is done, post it to Youtube and send an email to all your parents in the school to let them know it's there. Your are emailing aren't you?
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