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Would you like to so deeply engage your readers, they will not even realize they are reading an article? Use twelve basic grammar tools that every writer should already employ. Then, your articles can become works of art; selling to the highest bidder.
Article has:
1. No spellchecking: Misspellings are common, and some writers let spelling slide. However, this error is unacceptable, because it's too easy to let a spellchecker do the job for you.
Also, misspellings expose a writer's inexperience; especially since a dictionary should be nearby when writing.
2. Passive voice (is weaker than active):
Incorrect: John was carried to the store by his car.
Correct: John drove to the store.
Result:The action happens directly to the important subjects.
3. Paragraphs that are too lengthy:
Instead of skimming, readers will understand smaller bits of information.
4. Few commas or semicolons (pauses):
Incorrect: John drove to the store forgot to fill up earlier which made him late getting home.
Correct: John drove to the store, forgot to fill up earlier, which made him late getting home.
Result: The chunks of information are organized for the reader, who can easily pause to reflect.
5. Runon sentences (break them up):
Incorrect: John's mother was angry that he got home late because dinner was now cold and John didn't have the foresight to fill up his tank earlier.
Correct: John's mother was angry because he came home late. Now he would have to eat his dinner, cold. He just didn't have the foresight to fill the tank earlier.
Result: Readers can better visualize the action in chronological order.
6. Singular when plural is needed, and vice versa:
Incorrect Plural: He noticed machines were completing different function. (shoud be 'functions').
Incorrect Singular: The functions of a machine is to do math. (No 's' needed in function, especially with the verb 'is').
Result: A reader gets distracted by the flow interruption, and the now questionable knowledge of the writer. The writer who reaches this halfway point is 50% wiser!
7. No apostrophes for contractions or possessiveness (or wrong usage):
Incorrect contraction: Its great that youre here! (should be it's and you're, for 'it is' and 'you are').
Incorrect possession: Feel it's heat. (no apostrophe needed, because you wouldn't say 'feel it is heat').
Result: Attempting to translate the error, the reader is distracted from the main information.
8. Hyphenations missing or added:
Incorrect: John's mother made a big todo about his being late. (should be to-do).
Incorrect: She scolded John over-and-over. (should be 'over and over'; no hyphen needed).
9. Pronouns used, instead of the subject word:
Incorrect: He explained himself quite well. He knew she wouldn't understand, so he sat and patiently listened. He had learned this would be over quickly if he kept his mouth shut. (add 'John', at some point).
Result: The reader isn't connected personally with the name of the character, and may even wonder who 'he' is. Regularly add the subject's name or designation throughout the article.
10. Tenses of verbs that don't match:
Incorrect: His mother was upset with him, after he drives home late from the store. (present tense 'drives' with past participle 'was upset').
Result: Readers confuse the time order of action.
11. Prepositional phrases at the end of sentences:
Incorrect: Reaching the gas station, John pulled his car in.
Correct: Reaching the gas station, John slowly pulled in his car.
Result: Instead of the unimportant prepositions, readers are directed to the important objects.
12. Few transitions:
Incorrect: John drove to the store. He ran out of gas. His mother was mad when he returned home.
Correct: John drove to the store. Because he forgot to fill up earlier, he ran out of gas. This caused him to be later than usual getting home. Consequently, his mother was quite upset when John returned.
Result: Transitions are a great tool for a writer to direct readers. I left them last in this list, to devote more room to explain their importance.
Writers can easily navigate, while holding a reader's hand, through handpicked words, which help to grasp important ideas. Then, readers are guided with reference points, bridging information. Furthermore, an author may use transitional words or phrases, such as therefore, as a result, likewise, in this way, etc.
In addition (there's one right there), added sentences help to transition one thought to the next. Readers do not have to keep an extra step of logic in mind, as the author has provided this reference point on the page. Cooperate with the reader, and insert an explanation between sentences.
Finally, using these twelve literary tools takes a little practice. Try a few in the list, and then, a few more. You'll begin to pickup nuances your readers sense. And gaining experience with these twelve points, enables you to move on, to more subtle writing expression.
