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There are some mistakes that can literally kill your conversion rates. Even if it sounds unlikely, by making a few changes to your schedule you will be able to turn almost any no effort squeeze page around to fill your lists with people.
First of all...
1. Straight out lying in your squeeze page will lead to massive amount of people unsubscribing.
You can avoid this by staying honest, be eloquent and exaggerate a little bit if you have to but always keep your hands clean.
2. Promoting to the wrong audience.
You need to focus on advertising to the right audience. If you're selling bread, you don't go looking for people just exiting a restaurant now do you? Not if you want to stay in business. Find out who needs your newsletter/report/ebook and advertise straight to them. Do some research, search google, forums and articles, find out what people needs your help and give your help to them.
3. Letting your headlines off too soon.
The headline is positively the most important part of your squeeze page. Even if you use as much time on your headline as the rest of your squeeze page, if it ends up being successful it will be more than worth it.
4. Being unmotivated.
If you're not motivated, it has a tendency to show. There are three ways you can deal with this, either get someone else to write the text for you, find something you would be motivated about promoting or deal with it head on, make the squeeze page sell your message without actually being motivated yourself.
5. Being unfocused.
If part of your business is relying on your email list, or your goal is to being able to make money by writing an email and pressing click, you need to focus. Give the squeeze page the amount of effort it deserves, either hire a specialist or spend the time it needs to make it right.
6. Leaving weak bullet points alone.
Squeeze pages are mostly about effort, although successful squeeze pages can be very short, it doesn't mean the amount of time spent on it was insignificant. Don't give up until you are able to convince yourself to sign up to your own list.
7. Completely ignoring the call to action.
The call to action is an important part of the squeeze page. A strong call to action can be the last pebble needed to topple the weights your way. A horrible call to action however can change the visitor's mind. So do something about the "Sign up below to get the newsletter" and turn it into something that works for your audience. Either you need to know your audience well, or you need to find out. Look at some successful squeeze pages that advertise to the same audience and see how they do it, this supplies you with some valuable pointers towards success.
The bottom line is, even your squeeze page needs value, whether it is your time or a hired person that provides this is entirely up to you.
Good luck!
