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Internet marketing isn't a matter of trying to sell everything to everyone. Inevitably, it will involve choices. You'll choose products, strategies, target markets and techniques. You won't be all things to all people. And you won't want to be. As any good set of beginner Internet marketing lessons will tell you, the trick to getting the ball rolling is to choose a niche.
That makes sense, too. The alternative would be unmanageable and choosing a specific zone of operation will allow you to dig deeper and to create a more cohesive, powerful and eventually successful strategy. The question, however, is how to determine what niche you should pursue.
Here are a few recommendations that can get you moving in the right direction as you select a niche for your first Internet marketing project.
Interest. You're going to be spending a lot of time dealing with the subject matter. It's going to be much easier to enjoy that time (and to be productive with it) if you pick a niche in which you have a strong interest. Those who fail to do this often find themselves quickly bored and frustrated. They don't follow projects through to fruition and they fail to experience optimal results. Pick something you'll enjoy.
Talents. This is somewhat related to the question of interest. If you can apply your own "insider" or expert knowledge to a project, you'll experience better results. It's that simple. Think about the things you know inside and out and explore them as niche marketing possibilities. You might be surprised to find out how "marketable" your knowledge base is.
Profit potential. You can't overlook this. After all, Internet marketing is about making money. You need to test your niche ideas against their ability to generate a profit for you. Making that determination will depend on your plans and business model, but it's absolutely essential.
Competition. If there's competition in your niche, that's a good sign. It means there's probably money to be made! At the same time, every set of smart beginner marketing lessons ever written will advise you that there's a lot less resistance to profit if you can find a hungry niche that hasn't yet been tapped. The main thing to consider when starting is whether the field is simply too hyper-competitive for a beginner to build a foothold based on the strategies her or she plans to use.
If you take these four factors into consideration when choosing a niche for your project, you're likely to experience success early in your IM career. Choosing the right niche for you can be the difference between profits and disappointment.
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