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Are you a freelance writer? In the current economic climate you should be making a great income. If you're not, chances are you're making mistakes without knowing it. Let's look at three of the most deadly mistakes you should avoid.
1. You're a Generic Writer: You Don't Promote Your Name
You must build your name as a writer. There are many reasons for this, the most important reason is this: trust. The web is packed with "writers" who would be hard-pressed to write a shopping list.
Just as companies brand themselves, you need to brand yourself as a competent, reliable writer. Competent, reliable writers are scarce. The field of writing is packed with hobbyists: all editors and other buyers have been burned by incompetent writers many times.
Once buyers of writing know that you're both competent and reliable, you will get more writing jobs than you can handle.
2. You Don't Realize That One Writing Job Becomes Two, and Two Becomes a Thousand
When you've completed a writing job for a buyer, maintain the relationship. A person who's hired you once, will hire you again. Not only that, this buyer has colleagues and business relationships. Encourage him to spread your name around amongst the people and businesses he knows.
As soon as possible, develop a process to stay in touch with past clients. Maintain a client list. Send out a short e-mail message to all your clients, both past and current, every month. Boast about your successes. This reminds your buyers that you exist.
If you don't remind your buyers, they will forget your name quickly. Think about it: do you remember the name of the plumber you called when your bathroom flooded?
3. You Don't Keep Deadlines: You Procrastinate
Your buyers may be slow to respond to any communication, but you must be fast.
You should respond at speed; preferably within minutes. This isn't always possible, so respond within 24 hours unless you're dead. Staying in touch with the people who've hired you is absolutely essential.
By the same token: commit completely to deadlines. The only excuse you have for missing a deadline is death. When you treat deadlines as absolute commitments which you never break, you'll get repeat buyers. Nothing turns buyers off faster than a failure to communicate and keep deadlines.
