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The problem for most job hunters is, not only has the job market changed dramatically, but so have basic job search tools like cover letters. Today, it's a caffeine-fueled, face linking, blog eats blog world. Your cover shows how you're razor sharp and savvy.
That's a lot of responsibility to lay on the shoulders of an 18-year-old cover letter you downloaded from some AdSense site.
Read on for a couple of quick tactics that will mark you as a find:
1. Speak to the objections you anticipate the hiring manager will have looking at your resume. Are you going back to work after an absence, switching fields, industries, or locations? Don't dodge the topic. There are three reasons to take objections head on. First, no one else does, so its sets you apart. Second, if you handle it straight on without defensiveness, it's a sign of your maturity. And third, they're thinking the objections anyway. Pretending they don't exist doesn't help. But you can make good ground by addressing them.
Go look over your resume and write down any issues the hiring manager might find. Then lay them out. Let the hiring manager know you recognize the issue and answer it directly, and/or offer a one-sentence testimonial from a colleague or manager answering any concerns the manager might have.
2. Reset the Manager's Priorities. Your problem is that the deck is stacked against you. The recruiter has already decided what she's looking for in a candidate, and there's a good chance, unless you're moving laterally, you're over-qualified or under-qualified. One of your biggest priorities in your job hunt has to be resetting the hiring criteria for your hiring manager. A cover letter can do this in ways that resumes can't. Here's an example.
In your cover letter, you write, "Very often managers look for highly technical workers for an opening like this. And then they regret it when the tech can't talk to marketing..." Aggravate the problem, "At best, it slows down the development process while miscommunication is worked out. At worst, it requires rework." Then show how you can help. "We had a situation like that at ABC company. Fortunately, I arranged a simple check off process that ensured the parties were communicating without adding to the timeline."
