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Communication in any area of life is an essential basic. In business, effective communication can make the difference between closing a deal or not getting your message across to the other party. This article will briefly discuss techniques and attitudes to enable you to communicate effectively and with confidence.
The starting point for any act of communication is obviously sharing your message so that it may be heard and understood. This sounds obvious yet in many situations in my life I have encountered someone who is not really sharing or offering their point of view as a direct message. Instead they seem to be using their act of communication to either prove themselves or as a very subtle form of attack that is intended to cover up a deep sense of insecurity. The louder you shout does not mean that you will be understood more effectively. Speaking as an Englishman, I have many times cringed while overseas watching my compatriots talking louder and louder, in English, hoping that the other person will somehow understand them and be able to translate a higher speaking volume into their own language.
So when in a business environment it is important that firstly the subject matter that you intend to communicate is something that you genuinely believe or are passionate about. This may be difficult if you are trying to sell a product that does not inspire you and yet you must find inspiration here if you are to communicate effectively. Other than changing careers or scrapping the project, if there is no passion in what you are trying to portray then you need to find the passion and emotion from another source. It may be the bonus you will get by closing this deal or the personal satisfaction of accomplishing a difficult task. It may be the image of relaxing with a drink after the meeting is over. In other words you must find something that will spark YOUR enthusiasm and YOUR emotion. These two factors is what will create a good communication platform and allow the other members of the meeting to pick up on this vibrational spark. Always remember that what you are selling is never the product. What you are selling is how you feel about the product and how the product makes you feel.
Now going beyond selling, effective communication is vital in the actual work place itself amongst the employees. If you are having any difficulties then effective communication is the key. Let us say for example that you have an unwilling employee or one whose ego is out of control. Your skills in communication can really turn things around. The first step in any situation would be to suspend all judgement and secondly to disengage from the negative aspects of the meeting. Focusing on the negative aspects will only breed further negativity. One needs to flip the situation around by bringing in a positive element. As in the sales example above, try to pick a positive factor no matter how small that may be and bring it into the conversation or the meeting. Obviously there must be a relevance here. There is no point in suddenly declaring how beautiful the office plant is; although that could work!
If there is a negative statement being thrown at you, then start to make statements including phrases like "I want", "we can", "the company likes" and so on. What you are doing is deliberately and systematically turning the flow of the meeting around to one of positivity and encouragement. You are emphasising solution, not problem and you are portraying success, not failure.
These are all simple examples but do not be put off by this. It is amazing to watch a meeting or situation change before your very eyes as you inject this new vibrational quality of positivity, success and abundance. It is simple, it is effective and it allows you to be an effective communicator. From that point on you can achieve anything.
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