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In this Information Age, it seems like a requirement to have a dance studio website.
Consumers heavily rely on the Internet for conducting research, purchasing goods and services and communicating with peers and businesses. In fact, according to World Internet Usage Statistics, 76% of North Americans and 53% of Europeans use the Internet on an ongoing basis.
Because of the Internet's strong impact on social and economical development, it's become quite important for businesses, including businesses within the dance industry, to have their own website. Clients now expect to refer to a website before making any decisions and may judge a dance studio's success and knowledge based on the information they find.
Several benefits exist to having a website for your dance business, including:
Instilling Trust
Out of all the dance studios in your area, why would people select yours? As a dance studio manager, this is an important question to ask yourself when marketing to your audience. A website is an excellent way to instill trust. By answering questions, providing qualifications and including testimonials up front, your website alone lets the public know that you are in fact an established and successful dance studio.
Ongoing Marketing
Having a website means you are marketing to the public 24/7, 365 days out of the year without having to even raise a finger! Websites really do act as your online business card and advertisement board. By providing such information as dance class schedules, upcoming events, contact information and questions and answers, you are saving a lot of money otherwise spent on marketing.
Establishing your Brand
More people today than ever before rely on the Internet to make informed decisions. Phone books are becoming a thing of the past as consumers are now looking for more information than a phone number before deciding to act. As a dance studio manager, you need to instead provide upfront information such as testimonials, company history and even prices for potential clients.
Targeting Specific Neighbourhoods
By creating and launching a dance website for your business, you are increasing your ability to target specific neighbourhoods and individuals in a cost effective way. Through search engine optimization (SEO), your key words can help place you at the right search engine rank for community members and potential clients within your desired community and interest level.
Market Research Made Simple
Dance websites can provide much more than information to your potential clients; they provide valuable information for you and your business. By incorporating online surveys and free website analytics programs such as Google Analytics you can understand what your clients, both current and potential, like and dislike about your dance studio, helping you continually improve the way you manage things.
Dance websites do not need to be expensive or difficult to maintain. In fact, you don't need a fancy website to see positive results, just one that is clean and professional. Luckily several cost effective programs exist to help you get started and launch you to the success you and your dance business deserve.
