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The book "The Seven Habits of Highly Effective People", authored by Stephen Covey, is such a great book for many different reasons. The one portion of the book that I like the most is in dealing with matters that are important or urgent.
A majority of people get too involved in what they believe to be pressing, urgent matters only to realize later they are thinly disguised time wasters.
A friend of mine, who is a successful entrepreneur and owner of his own Real Estate company identifies with this point. His focus of late is teaching his team and support group to define for themselves what is truly important and what is really urgent.
He has a saying he uses which drives the point home on the number of times he is interrupted in a day with what his colleagues perceive to be important matters. He calls it Death by "do you have a minute". Interrupted enough times it can seem like death attempting to get your own important matters attended to.
Defining an important matter and urgent matter is necessary for you and your team to attain the maximum productivity possible. Urgent matters are things that come up during a day that can negatively affect or upset the balance within your business or life. Situations such as a major client is disgruntled with his perceived lack of
service or the water pipe in the bathroom upstairs has sprung a major leak and the living room is now your indoor swimming pool. These are urgent matters.
However isn't if funny how things pop up during the day and disguise themselves as an important matter and can just send your productivity for the day right of the rails. So much so that at the end of the day you wonder where all the time went, and are confused as to why more was not accomplished. Example: You're moving right
along, ticking things off your list when all of a sudden the printer doesn't work. This is important you need to fix the printer, only to discover it needs a re-fill of paper. Important matter dealt with right? Until you decide that some of the settings need adjustment, or maybe you should change the ink cartridge. Unimportant matters that can wait until the end of the day or the next day.
People for some reason will create busy work versus priority work for themselves. In the home based business industry your role is to drive traffic to your site, generate leads, follow up and either recruit or monetize the lead. These are important matters that require daily attention. Yet individuals can get caught up in organizing their desks rather then following up with potentially a red hot prospect.
Important matters are opportunities to push you toward achieving your goals. They are the important tasks, which you prioritize in order of importance, to move you in the desired direction. They require fore thought and planning so you can execute and implement completion of the task in a timely manner. Planning is important and when something comes up during the day, determine if it is urgent or important. Urgent, then deal with it immediately, and if important, determine if it needs your attention or can be dealt with later or delegated off to someone.
Time is finite my friends, make the best possible use of it and prosper from dealing with important matters in a timely fashion.
